<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v4.1.2 (http://www.squarespace.com/) on Wed, 14 May 2008 02:01:01 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>News &amp; articles on online publishing</title><subtitle>News &amp; articles on online publishing</subtitle><id>http://www.babel-publishing.com/news-articles-on-online-publ/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.babel-publishing.com/news-articles-on-online-publ/"/><link rel="self" type="application/atom+xml" href="http://www.babel-publishing.com/news-articles-on-online-publ/atom.xml"/><updated>2007-09-14T09:07:51Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v4.1.2 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Public distrustful of green claims in advertising</title><id>http://www.babel-publishing.com/news-articles-on-online-publ/2007/9/14/public-distrustful-of-green-claims-in-advertising.html</id><link rel="alternate" type="text/html" href="http://www.babel-publishing.com/news-articles-on-online-publ/2007/9/14/public-distrustful-of-green-claims-in-advertising.html"/><author><name>[Your Name Here]</name></author><published>2007-09-14T09:05:23Z</published><updated>2007-09-14T09:05:23Z</updated><summary type="html" xml:lang="en-GB"><![CDATA[by Darren Davidson Brand Republic 14-Sep-07, 08:30 

LONDON - The general public is becoming increasingly sceptical about companies' green claims made in advertising campaigns, according to research. 

Four in five Britons now believe that many companies pretend to be ethical just to sell more products, a survey by Ipsos MORI for SEE Potential revealed.]]></summary></entry></feed>