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Public distrustful of green claims in advertising

by Darren Davidson Brand Republic 14-Sep-07, 08:30 LONDON - The general public is becoming increasingly sceptical about companies' green claims made in advertising campaigns, according to research. Four in five Britons now believe that many companies pretend to be ethical just to sell more products, a survey by Ipsos MORI for SEE Potential revealed.

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Posted on Friday, September 14, 2007 at 10:05AM by Registered Commenter[Your Name Here] | Comments Off